Safely buying and selling used tech

Uptrade wanted to offer users a reliable solution for selling their old device or purchasing a new one. The reason was lack of trust and authenticity in third-party businesses that offer this solution. Most common users prefer carriers because that was the original origin of the device but if they did not trade in their old device usually it is kept in a drawer collecting dust. They had a selling site up and running, but it was not meeting their needs.

My solution was to start from scratch and focus on the problems of our users, by simplifying the user experience and giving everyone accessibility to the technology they want at a price they can afford. We need to be the first option for anyone trying to buy/sell a device and create the easiest process that is transparent from start to finish. Giving the users more than just an option but a solution to their problem and support for any other obstacles they may venture.

• Wanted to make technology affordable
• Empower the world by extending the life of used electronics through the hands of others
• Commit to providing a safe and trustworthy service for everyone
• Provide a user friendly experience and put the customers in the center of it

• 1. Conduct competitive research and audit their experiences based on customer needs
• 2. Schedule customer interviews to collect pain points that can be converted to visual solutions
• 3. Test user flows, wireframes, and A/B test multiple experiences through prototypes
• 4. Redesign the visuals to match the audience that we are targeting (colors, typography and photography)
• 5. Create a design system that can keep both platforms consistent and cohesive
• 6. Launch beta testing for a full week in order to catch any broken components
• 7. Review data after launch to make sure it is meeting the outcome we are looking for (CVR + bounce rate)
• 8. Generate feedback and revise the experience until the goals are met

• Growth of smartphone market
• Smartphone sales in the United States

I conducted rounds of interviews with current users and users who did not use the product. We needed to find out exactly what our customer problems are and how can we niche the scope of the pain points down into achievable solutions.

Verdict based on data and revised problem and solution statement.

Once the user goals and journey were finalized, I moved forward with creating an experience flow for quickly selling your device. This flow was already made but the experience did not match the user needs and was updated to tackle the pain points that were mentioned above.

After collaborating with the stakeholder and the engineering team, I moved forward with creating an information architecture to lay out the entire site. Since we were introducing a new buying platform that did not exist it would need to be a global website that housed both of them.

After the direction was set with the wires I completed the remaining screen wireframes for the selling and buying platform which were two different experiences combined in one.

The current typography and colors did not convey trust or authenticity. We needed a new palette along with a strong and clear typography which spoke to the audience on desktop and mobile.

I came up with a general style guide that we can follow along with a mini UI kit. This would include colors, typography and atomic components such as buttons & icons.

A quick concept to show the before and after of the sell home page.

From rough wireframes to a high fidelity design, this would be the global platform that supported buying and selling at the same time. Unified experience that solved the needs of the user. The core pages were constructed for the final design.

• Global home page (Buy + Sell)
• Uptrade landing
• Catalog
• Product detail
• Shopping cart
• Warranty
• Refund & Exchange
• Account
• Checkout

Our results after testing proved that we stood out from the rest of the competitors and had an edge when it came to market selection. From opportunity to price and experience Uptrade was setting the standard for buying and selling used devices.